While Ford squirts, around a profitable level to find…… Audi seems, to in a strong future revving.
More of the fortune
Die United States can afford the Iraq
Audi and Ford drive two different roads
Beat that intermediary career blue
FORTUNE 500
Current expenditure
Sign to the fortune
(fortunes) — Ford CEO Alan Mulally met a group of reporters Detroit in more earlier this week and, based on report in local the papers, energized it not much. When in demand for financial health the Fords, he ignored die industrial agreement of the maintenance up future models as source of improved profitability Instead, how he has forwards, he quoted strong liquidity of the Fords i.e. its money in bank. Since, the money only after Mulally received there, little borrowed Tip over die prospects future companys against die to most values Fords’ - famous its blue oval trade mark including - its notes gave. Then as Tom Walsh that Detroit Free Press over around Mulally more whether bat, it to draw a line in sand Ford from continuing to the lose sales, it answered to prevent, “absolutely not.” In order to be safe, point Mulallys - this Ford must find level in which it profitably function can - is a good. For too long United States hunted auto for companies market portion without respect for, how much money they on each limited sale was conclusion. But companies, like people, come, if they challenges to the meeting and goals are given to reach. This the year, Ford forward, that behind Toyota (TM) are terminated as well as General engines (GR., fortune 500) in United States the sales. If you work to Ford, which kind of the incentive is to be explained it that company to reach die lower surface tries, but doesn’t knows, where die lower surface is? Do you pull hold on selling of cars to you hit back, die show? Contrast, which showed chairmen Rupert Stadler and Johan de Nys with the Prahlerei through Audi, head of Audi of America, when they by office New York Fortunes one day later stopped. While they more than lucky were to report, noted Audi his 12th successive year of growth in 2007, with sales of 950.000 cars world-wide approximately. 700.000 so recently like 2004. Kw_Audi the A6, its intermediary — D of sedan the line, sells BMW the 5-series and die Mercedes e-category more. In addition despite cool the economic situation in the United States, Audi sell one million expect to cars the following year, as developing markets China and Russia in pick up the dip. And Audi sales that stopped goals whole way out until 2015, if it expects her to reach 1,5 million cars. In order to be safe, there are important differences between Audi and Ford. Audi, division from Volkswagen, marks first-class cars die in the strength of its marks and technology competes Ford must as volume mark on price and contents compete. But Audi, as Ford, cars in high wages country with efficient labor connections establishes, and it has serious obstacles to overcome unintentional controversy acceleration, the die Audis in the eighties in many ways was had, die problems of the Fords with distintegrating rubber tires on researchers 2000 is similar Yet Audi has itself as a law-massive competitor to that Mercedes and BMW manufactured, by sport a line of cars of coupes to the Luxuxsedans and to SUVs developed, a die continuous philosophy over design and technology to divide now. Since Stadler sets it, are highly developed progressive they “, and understated.” place Audi and Ford enormous challenges in close future opposite Audi must with the probable assumption of VOLKSWAGEN by Porsche become finished and learn like one with car Ford the manufacturer of the first-class sport must by die konjunkturele flattening in the United States receive, die up to the day more deeply look, and learn as to develop the products global co-exist more Further out, both must with increasingly strict regulations on CO2-Emissionen in Europe and more korporativer average fuel economy become finished into US. Audi the main leader are open over die effect over die new to green laws. Since Stadler shows out, it gives cost. “Somebody he must pay for it,” says. Stadler fastened also for die global product introduction of Chinese Luxuxcars and, if it does in such a way, throws implicitly out a challenge to its organization. “We see die Chinese marks, die,” says he grow up. “We see their ambition. In other 10 years has they die quality of European cars.” The Automobilworld is not simple place for everyone these days. But this kind from blunt, itfeasts discussion proceeds a long way toward for explaining where Audi its mojo receives - and why Ford some to find must.
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